Business Intelligence & Cloud Application Developer
  • Follow Us:


  • Database
  • Technology
  • Application / Web Server


A database is an organized collection of data. The data is typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels), in a way that supports processes requiring this information.

Database management systems (DBMSs) are specially designed applications that interact with the user, other applications, and the database itself to capture and analyze data. A general-purpose database management system (DBMS) is a software system designed to allow the definition, creation, querying, update, and administration of databases. Well-known DBMSs include MySQL, PostgreSQL, SQLite, Microsoft SQL Server, Microsoft Access, Oracle, SAP, dBASE, FoxPro, and IBM DB2. A database is not generally portable across different DBMS, but different DBMSs can inter-operate by using standards such as SQL and ODBC or JDBC to allow a single application to work with more than one database.

Oracle 10g

Introduction to Oracle Database:

Data :
Data is a collection of information

Database is regarded as a repository of data stored in an organised manner.

Database Management System (DBMS):
Stored data must be usable. Storing/retrieving data, deletion of data, modification of existing data are the basic database operations. A software tool or programme that handles these operations is called Database Management System.

Relational Database Management System (RDBMS):
Further developed form of DBMS is RDBMS - addition of Relational feature. Here, the data stored in different forms, files or locations will have some sort of Relation through which, operations on data becomes more flexible and performing better.

There are several database models out of which three are prominent
-Network model
-Hierarchical model and
-Relational model

Interacting with Oracle
-Enterprise Manager
-Java and other Oracle Call Interfaces

Microsoft SQL Server

Introduction to SQL Server

MS SQL Server is a “world-class” Relational Database Information System platform. Incorporating a tremendous power to scale data as well as the ability to transcend an array of data sources, scaling desktops, portable devices (phones, tablets), and data centers as well as private and/or public clouds. This course is for anyone who is interested in gaining an understanding and a working knowledge of SQL via the flexible MS SQL Server toolset.

Designed to facilitate beginners and/or knowledgeable SQL enthusiasts, this is a hands-on course, which de-mystifies the basics of Administering Microsoft SQL. Topics include: learning how to create and manipulate database objects such as tables, indexes, views, and triggers. Students will learn SQL basics that apply to MS SQL as well as to any major Relational Database Management System (RDBMS); the students will also be introduced to the basics of using SQL Server on the Web. Students will enhance problem solving, analytical and implementation abilities worth maximum currency. Upon completion of this course, students will be a valuable, revenue producing resource on the job and/or in business.

Building a website on SQL architecture is quickly becoming the standard among web 2.0 sites. With a SQL backend, it is fairly simple to store user data, email lists, or other kinds of dynamic data. E-Commerce web sites, community sites, and online web services rely on SQL databases to manage user data or process user purchases.

SQL has become popular among web developers due to its flexibility and simplicity. With some basic knowledge of HTML, PHP, and a database program such as Microsoft's SQL Server, a developer becomes capable of creating complex websites and applications while relying on online web services to provide a SQL backend in which user data is stored. This tutorial will provide you with just a small taste of this type of programming and architecture.


Introduction to MySQL

MySQL is a fast, easy-to-use RDBMS used being used for many small and big businesses. MySQL is developed, marketed, and supported by MySQL AB, which is a Swedish company. MySQL is becoming so popular because of many good reasons.

-MySQL is released under an open-source license. So you have nothing to pay to use it.
-MySQL is a very powerful program in its own right. It handles a large subset of the functionality of the most expensive and powerful database packages.
-MySQL uses a standard form of the well-known SQL data language.
-MySQL works on many operating systems and with many languages including PHP, PERL, C, C++, JAVA etc.
-MySQL works very quickly and works well even with large data sets.
-MySQL is very friendly to PHP, the most appreciated language for web development.
-MySQL supports large databases, up to 50 million rows or more in a table. The default file size limit for a table is 4GB, but you can increase this (if your operating system can handle it) to a theoretical limit of 8 million terabytes (TB).
-MySQL is customizable. The open source GPL license allows programmers to modify the MySQL software to fit their own specific environments.

ETL(Extract Transform Load) Tools


Prism's Data Management Advanced enables organizations to extract, transform and load (ETL) data from across many different sources to create consistent, accurate information. A point-and-click process design desktop makes it easy to build logical workflows, quickly identify input and output data flows, and create business rules in metadata, all of which enable the rapid generation of data warehouses, data marts and data streams.

Prims's also supports the ELT approach of extracting data, loading it into a target database and using database capabilities to transform the data directly within the database (ELT). You simply define whether a process runs in-database or within SAS. In addition, Prism's provides organizations with the flexibility to go beyond the prepackaged transformations to build unique routines without fear of losing vendor support for custom work.

•Enables rapid generation of data warehouses, data marts and data streams.
•Lets you create ETL processes that are reusable, easily modified and have embedded data quality processing.
•Increases returns on existing IT investments by providing multiple-platform scalability and interoperability.
•Provides a choice of executing data integration processes within SAS or within a database.

•A powerful, yet easy-to-use transformation user interface that supports collaboration, reuse of processes and common metadata.
•SQL-based transforms deliver ELT capabilities out of the box, including create table, join, insert rows, delete rows, update rows, merge, SQL set, extract, and SQL execute.
•Single- or multiple-source data acquisition, transformation, cleansing and loading to create data warehouses, data marts, or BI and analytic data stores.
•Metadata is captured and documented throughout the data integration and transformation processes and is available for immediate reuse.
•Transformations can run on any platform with any data source.
•More than 300 predefined table and column-level transformations.
•Ready-to-use analytical transformations, including correlations and frequencies, distribution analysis and summary statistics.
•Transformation Generator wizard or Java plug-in design templates for creating reusable and repeatable transformations that are tracked and registered in metadata.
•Transformation processes are callable through custom exits, message queues and Web services, so they are reusable in many different projects and different technology environments.
•Transformations can be executed interactively and scheduled to run in batch at set times or based on events that trigger execution.
•Framework for publishing information to archives, a publishing channel, email or various message-queuing middleware.
•Easily refresh, append and update during loading.
•Optimize loading techniques with user-selectable options.
•Database-aware loading techniques, including bulk load facilities, index and key creation, and dropping and truncating of tables.
•Ability to easily design, create and load OLAP cubes.
•New transformations generate SAS code that is very efficient with high performance.
•New transformations include: Type 1 SCD support for merge and hash techniques, table differencing and enhancements for Type 2 SCD loaders.
•New Compare Tables transformation compares two data sources and detects changes in data.

ETL(Extracting, Transforming and Loading) Tools:

Extract, transform, and load data from applications, databases, and other data stores – for a complete view of structured and unstructured data across your enterprise. Our data integration software can help you build an agile, trusted data foundation that meets your organization’s complex information needs.

• Access and integrate data from any data source
•Move data in batches or in real time with a high-performance ETL engine
•Improve the efficiency of loading large volumes of data into SAP HANA
•Gain deeper insights from big data by accessing unstructured data through Hadoop systems
•Drive productivity with a single, intuitive interface for data integration and quality

1. Informatica - Power Center:

Access, Integrate, and Deliver Data Quickly and Cost-Effectively with Enterprise Data Integration

Informatica PowerCenter sets the standard for highly scalable, high-performance enterprise data integration software. Informatica PowerCenter empowers your IT organization to implement a single approach to accessing, transforming, and delivering data without having to resort to hand coding. The software scales to support large data volumes and meets enterprise demands for security and performance. Informatica PowerCenter serves as the foundation for all data integration projects and enterprise integration initiatives, including data governance, data migration, and enterprise data warehousing.

•Provide the right information, at the right time so that the business has the timely, relevant, and trustworthy data it needs, when it needs it, to make better and timelier business decisions
•Cost-effectively scale to meet increased data demand, save hardware costs, and reduce the costs and risks associated with data downtime
•Empower teams of developers, analysts, and administrators to work faster and better together, sharing and reusing work, to accelerate project delivery

2. IBM WebSphere DataStage:

IBM® WebSphere® DataStage® provides the capability to perform extract, transform, and load (ETL) operations from multiple sources to multiple targets, including DB2®.

This ETL solution supports the collection, integration, and transformation of large volumes of data, with data structures ranging from simple to highly complex. WebSphere DataStage manages data that arrives in real time and data received on a periodic or scheduled basis.

ETL operations with WebSphere DataStage are log-based and support a broad data integration framework. You can perform more complex transformations and data cleansing, and you can merge data from other enterprise application software brands, including SAP, Siebel, and Oracle.

3. IBM Cognos Data Manager:

The main purpose of IBM® Cognos® Data Manager is to create data warehouses and data repositories for reporting, analysis, and performance management.

Data Manager does this by

•extracting operational data from multiple sources
•transforming and merging the data to facilitate enterprise-wide reporting and analysis
•delivering the transformed data to coordinated data marts

Data Manager can be used to transfer data into single database tables and, where more complex transformations are required, to populate data warehouse fact tables and dimension tables.

Data Manager integrates with other IBM Cognos Business Intelligence products by delivering metadata to IBM Cognos Framework Manager. This allows target data warehouse and data repositories to be modeled and used in IBM Cognos Business Intelligence and Performance Management projects.

4. SQL Server Integration Services:

Microsoft Integration Services is a platform for building enterprise-level data integration and data transformations solutions. You use Integration Services to solve complex business problems by copying or downloading files, sending e-mail messages in response to events, updating data warehouses, cleaning and mining data, and managing SQL Server objects and data. The packages can work alone or in concert with other packages to address complex business needs. Integration Services can extract and transform data from a wide variety of sources such as XML data files, flat files, and relational data sources, and then load the data into one or more destinations.

Integration Services includes a rich set of built-in tasks and transformations; tools for constructing packages; and the Integration Services service for running and managing packages. You can use the graphical Integration Services tools to create solutions without writing a single line of code; or you can program the extensive Integration Services object model to create packages programmatically and code custom tasks and other package objects.

5. Oracle Data Integration:

Oracle Data Integration provides a fully unified solution for building, deploying, and managing real-time data-centric architectures in an SOA, BI, and data warehouse environment. In addition, it combines all the elements of data integration—real-time data movement, transformation, synchronization, data quality, data management, and data services—to ensure that information is timely, accurate, and consistent across complex systems.

By using Oracle Data Integration, organizations have reduced their development costs by 30%, improved the speed of handling data by 50%, and reduced business process execution times by at least 70%. These cost savings and efficiency gains are critical to leverage in today's challenging global economic climate.

6. SAS Data Integration Studio:

SAS Data Integration Studio provides a powerful visual design tool for building, implementing and managing data integration processes regardless of data sources, applications, or platforms. An easy-to-manage, multiple-user environment enables collaboration on large enterprise projects with repeatable processes that are easily shared. The creation and management of data and metadata are improved with extensive impact analysis of potential changes made across all data integration processes.

SAS Data Integration Studio enables users to quickly build and edit data integration, to automatically capture and manage standardized metadata from any source, and to easily display, visualize, and understand enterprise metadata and your data integration processes.

7. Oracle Warehouse Builder :

OOracle Warehouse Builder (OWB) is a GUI tool and server infrastructure used for creating and managing Oracle data warehouses and data marts. It support the ETL (extract, transform and load) process, relational and dimensional modelling, data quality functions, data auditing and the full life cycle management of data and metadata.

OWB consists of two main components:

•the design environment, which is concerned with working with meta data (abstract representations of warehouse objects, together with business rules),
•and the runtime environment, which takes this meta data and turns it into physical database objects and process flows.

8.Sybase - Data Integrated Suite ETL:

Smarter Data Integration Streamlines Business Agility
Enterprises still wrestle with the vital need to get the right data to the right people at the right time. Blending the diverse data needed for business intelligence, Customer Relationship Management (CRM) and regulatory compliance remains largely an unrealized goal. Today’s purpose-built data integration may meet existing requirements. But as business shifts, organizations stretch purpose-built tools beyond their intended use, with disappointing results. Generations of disparate tools merge into a complex, brittle infrastructure. Lack of agility and high costs have pushed enterprises to the tipping point. They can’t change the data infrastructure fast enough to keep up with the business.

Sybase equips customers with a smarter, more streamlined solution for this extremely tough problem – the diverse enterprise data integration requirements for business agility. Enterprises can choose their favorite technique – ETL, federation integration or search – to build flexible and heterogeneous data flows. Providing a consistent framework across the techniques and support for a broad range of data sources reduces operational costs and complexity. With the modular suite, customers can start with today’s projects and scale to address the most serious integration challenges.

9. Talend - Talend Open Studio:

Talend Open Studio for Data Integration helps you get your data to the right place, in the right form, at the right time. The leading open source ETL solution for data warehousing and business intelligence, Talend Open Studio for Data Integration is:

•Powerful and versatile. Transform, move, and synchronize data across all your heterogeneous sources and targets.
•Easy to use. Start productive work right away with an intuitive interface rich in modeling tools, job-building components, and more than 400 data connectors.
•Proven in the field. Hundreds of thousands of users manage their critical data with Talend Open Studio for Data Integration, from SMBs to some of the largest corporations in the world.
•Ready to start today. Talend Open Studio for Data Integration is free to download and use, for as long as you want. No budget battles or endless delays - just faster, easier data integration, starting today.

10. OpenSys - CloverETL:

What is CloverETL?
CloverETL is a platform for agile data integration and embedded use in software applications

At a Glance

•Data integration for desktop and enterprise
•Workflow automation through jobflows
•Integrated debugging and validation
•Extensible with custom functions and components, APIs
•Pure Java, Eclipse™ and J2EE platform

Any Data, Anywhere
A broad choice of connectors and operations

Pure Data Integration
A robust tool to get your work done
We're committed to providing a complete, high performance data integration platform that's not only open and flexible, but also easy to start with and succeed in. Integration and automation capabilities in CloverETL help you centralize and easily manage all data integration efforts.

Light-footed & Embeddable
A small footprint, a lot of power
CloverETL packs a lot of power, but still maintains a very light footprint and minimal requirements. The core transformation library works with no more than a few megs of memory and no dependencies on a full-scale server cluster.

Visual Design & Development
Development, debugging, and monitoring
With CloverETL, you get a visual tool that replaces everyday scripting around your data. The CloverETL Designer gives you full control of your data flows and processes.

Powerful Parallel Processing
Multi-threaded engine scalable to a cloud cluster
Our engine-based execution core uses a proprietary pipeline for parallel data processing to ensure maximum data throughput. Moving to the Server Cluster, parallel processing of a single transformation enables an unrivaled performance boost and deployment into a scalable cloud ecosystem.

Workflow Automation
Orchestrate the whole process with Jobflows
Integrate data-related processes into the CloverETL platform. Remove the hassle with unmanageable shell scripting, external schedulers, and third-party tools.



Industry analysts have long recognized the exceptional technology expertise of our consultants. Prism consistently delivers technology services that exceed client expectations — from application integration to web services, aerospace to retail.

Prism Technology Consulting combines deep technology expertise and strategy capabilities to cover the entire range of technology capabilities—from developing an IT strategy to solutions for optimizing the IT infrastructure and applications.

Discover the services Prism delivers to help companies use technology to move to a higher level of performance as Prism expertise’s in System Integration and Technology.

- Custom Application Development
- System Integration
- Application Renewal
- Datacenter Technology & Operations
- Enterprise Architecture
- Network Technology
- Infrastructure and Security
- IT Strategy & Transformation
- Migration & Re-Engineering
- Mobility Transformation
- Software Quality Management and Testing

- Business Intelligence
- Portals and Content Management
- Data Management and Architecture

- Sun Microsystems Solution
- Microsoft Solutions
- Oracle Solutions
- SAP Solutions
- Service Oriented Architecture





Java is a programming language and computing platform first released by Sun Microsystems in 1995. It is the underlying technology that powers state-of-the-art programs including utilities, games, and business applications. Java runs on more than 850 million personal computers worldwide, and on billions of devices worldwide, including mobile and TV devices.

There are lots of applications and websites that won't work unless you have Java installed, and more are created every day. Java is fast, secure, and reliable. From laptops to datacenters, game consoles to scientific supercomputers, cell phones to the Internet, Java is everywhere!

Like PHP and ASP, Java Server Pages based on a code with normal HTML tags, which helps in creating dynamic web pages

Java Applets
This is another type of Java program that used within a web page to add many new features to a web browser. These are small program used in the programming of instant messaging, chat service, solving some complex calculation and for many other purposes.

J2EE: The software Java 2 Enterprise Edition are used by various companies to transfer data based on XML structured documents between one another.

This is something like Visual Basic and a reusable software component that can be easily assemble to create some new and advanced application. As far as syntax is concerned, Java is similar as the C programming language but a distinct style of coding. It follows all the general programming features like loops, data types, conditions, curly braces, semi-colon etc. Its a fully featured Object Oriented Programming (OOP) language as it supports all OOP features including classes, modules, inheritance, Polymorphism etc.

Mobile Java:
Besides the above technology, Java is also used for various entertainment devices especially mobile phone. Mobile Information Devices Profile (MIDP) uses Java run time environment in cell phones, mobile tracking systems and other traditional PDA devices. Java technology enabled application is key to the games and services available in the mobile world. This also plays an important role in the field of telemedicine such as PulseMeter. As far as mobile technology is concerned, it offers offline facility, so that users can get service even if they face loss of connection. Today, all leading mobile service provider like Nokia, Siemens, Vodafone are using Java technology. Sun Java Wireless Toolkit offers complete support for developing different MIDP application. Java technology is enabled with healthy content ecosystem by offering a healthy development and deployment environment, protecting users and operators from down time and viruses. The increase volume of users now encouraging manufactures and developers to apply Java technology in numerous other productive and functional ways including MP3 players, digital TV, video, 3D, simplifying games, etc.


Why .NET?

The .NET Framework introduces a completely new model for the programming and deployment of applications. .NET is Microsoft's vision of "software as a service", a development environment in which you can build, create, and deploy your applications and the next generation of components, the ability to use the Web rather than your own computer for various services.

Microsoft introduced great technologies like COM, DCOM, COM+ etc. to enable reuse of Software. Although these technologies are very powerful to reuse Software, they required a huge learning curve. According to this aspect, Microsoft realized that its time to come up with a new Technology, a better one, an easier one, a new Framework, within which each Programming Task is easy accomplished.

.Net is the next-generation computing platform from Microsoft. At the core of the .Net hype is a new layer of software that sits above the Windows operating system. This new .Net platform is a better platform for building and running applications software than the Windows OS that we know today. .Net insulates software developers and computer users from the deficiencies and incompatibilities of operating systems. And .Net provides a new set of tools and prefabricated components of unprecedented power that can be used to write a new type of software called "managed code". Over time, managed code will become recognized as clearly superior.

worked on both the technology. .NET market is very good now and the way microsoft is building all its application .NET based, the future looks very bright for .NET programmers. The only thing one should are good and enough scopes ,if you have strong logical sense and programming brain then you can go for java. But ill suggest to learn .net ,it has a great scope in web developing....well, I always prefer .NET Posted in Computers & Technology


Why PHP?

A website has all the features and function, which attract the users. There are number of technology are available in the market, which are used for website development. If we talk about PHP, open source web development technology then it is custom and affordable web development technology as compared to any other technology.

PHP is a general-purpose server-side scripting language originally designed for web application and website development. It is free open source and SEO-friendly programming technologies, so website developer can easily develop custom website, which has all the features as SEO prospective like easy navigation, SEO-friendly design and URL, content placing and more. All these things are necessary for search engine, if you really want to get traffic through online.

PHP includes with a variety of libraries such as graphics, XML, encryption and also its syntax is most similar to C and C++ language syntax. So, developers can easy to learn, add, delete, edit module, manipulate function and fix the bug easily. It offers high levels of security to prevent malicious activities.

A website has all the features and function, which attract the users. There are number of technology are available in the market, which are used for website development. If we talk about PHP, open source web development technology then it is custom and affordable web development technology as compared to any other technology.

PHP is a general-purpose server-side scripting language originally designed for web application and website development. It is free open source and SEO-friendly programming technologies, so website developer can easily develop custom website, which has all the features as SEO prospective like easy navigation, SEO-friendly design and URL, content placing and more. All these things are necessary for search engine, if you really want to get traffic through online.

PHP includes with a variety of libraries such as graphics, XML, encryption and also its syntax is most similar to C and C++ language syntax. So, developers can easy to learn, add, delete, edit module, manipulate function and fix the bug easily. It offers high levels of security to prevent malicious activities.

Business Intelligence

Business Intelligence

What Business Intelligence Systems Are Available?

Efficient data recording and analysis can be one of the most important factors to running a successful company. This not only enables you to highlight areas of low productivity within your organisation but creates a competitive edge over rivals. In order to receive the most prompt and accurate information you must have the correct systems in place.

Business Intelligence allows for effective decision-making and coordination from department to department which will save on expenditure while improving overall performance. Below are examples of the types of BI systems available to your company.

Mobile business intelligence
A great way to optimise communication that will bring all aspects of your business to you wherever you are, such as data information and analysis, is to invest in a BI system designed for mobile phones. This means that management can stay connected to work when not in the office and important decisions can be made without time or location being a factor. Being able to multi-task is an essential part of any management team so this is extremely beneficial.

BI reporting
Customer data along with internal reports are easily presented with specific BI applications intended to create clear and concise methods for extraction. Future planning using swift, correct data leads to efficient delegation of tasks and a foothold within a competitive market.

With Business Intelligence you can receive regular reports without delay, trends that will reflect patterns in your business and the market you operate in, condensed information from all partners you deal with, collected customer details in terms of sales and preferences, projection software to portray in meetings and security to stop from information theft.

Financial analytics
Income and expenditure is arguably the most important factor within a business as it has a bearing on the existence and sustainability of it. Business Intelligence software catered toward financial improvements helps to present information that can then be analysed in great detail by the appropriate people within an organisation. Data comes ready-made to management, by-passing irrelevant departments, enabling pre-planned expenditure and forecasted profitability.

Data to Information
With the amount of data at the hands of companies it can be necessary to outsource the task of retrieving each piece of information and presenting it as valuable content such as graphs and statistics. This method of analytics is cheaper in terms of time and cost than if you delegated your own employees to carry out the process.

The Business Intelligence software will condense data into categories of relevance and importance to management. The subsequent information can then be used to project targets for, and within, the company. There may also be prior consultations with management and stakeholders before implementing the system so as to see what areas need improvement or are lacking in fundamental elements, such as extra employees, training, investment etc. These will pin-point the applicable data needed to be sourced by the BI system.

Business Intelligence systems offer support in terms of scenario planning and helpdesks which is also useful to have if certain situations arise or there is trouble incorporating new applications into company operations.

Business Intelligence Reporting

Business Intelligence Reporting Solutions

Solutions for reporting high quality board reports or high volume proforma customer documents.

Ever find that the report generation can be the hardest part of the task? The underlying systems have the data but getting it onto a printed or online report just takes too long? We use simple Business Intelligence Solutions to make this task easy by fully automating it. It is fast, easy to use and most importantly it frees up time for you.

There are a range of benefits that our Business Intelligence Reporting Solutions can provide to your business which include the following:

•Automate production of reports to save time
•Report on non-financial and financial information, trends, and transactional data to achieve a more complete understanding of the business.
•Combine textual and numerical information into a single report.
•Combine information from different sources such as an ERP (SAP), a CRM (Siebel), a database (Oracle), and a file (MS Excel) etc. into one report.
•Write-back numerical and textual information to the system to collect user’s inputs and intellectual capital
•Publish to an extranet, intranet, Microsoft office package, pdf, html, portal, print or e-mail
•Empower users to build their own reports without IT involvement
•Deliver an executive console to senior management for access to reports
•Choose from pictorial or text based menu systems
•Provide One-Touch reporting for fast and easy self service reporting
•Manipulate ("slice and dice") data within reports to view results from the most useful perspective (time, initiative, product line, business unit, etc.)
•Use security features to control who has access to the information in the reports
•Avail of powerful visualisation tools, not mere charts, but interactive visual portrayals of the information in the report that are designed to engage users

Mobile Business Intelligence

Mobile Business Intelligence

'The biggest value is in operational BI - information in the context of applications - not in pushing lots of data to somebody's phone.'

The use of Business Intelligence (BI) on the move provides instant access to corporate data and provides a significant advantage to the user. Imagine being able to consume data on the move, analysis at your fingertips away from the office. With mobile Business Intelligence the data comes with you.

A recent report by the Aberdeen Group has found that Business Intelligence usage amongst organisations with mobile BI was twice the level of those that had not mobilised their BI.

The following points need to be considered for a mobile Business Intelligence solution:

•Capable of real-time or in-memory analysis
•Compatibility with existing Business Intelligence systems
•Graphically based user interface
•Integration with existing mobile initiative
•Multi-platform compatibility
•Optimised for touch

Prism's CRM (Customer Relationship Management)

Customer Relationship Management - CRM

A customer-centric enterprise strives to continuously create superior customer value and consistently deliver an exceptional customer experience across all customer touch points.

More than ever, CRM is critical to an organization’s success. After more than a decade of harnessing cost-savings potential to remain competitive in an increasingly global economy, driving growth has replaced cutting costs as the most important goal for most CEOs. Hence it’s no surprise that CRM is back on the agenda of many top executives. To stimulate organic growth, organizations are beginning to explore a more disciplined approach to exploit untapped opportunities and make the most of relationships with customers. They seek new ways to increase wallet share, deploy new channels, penetrate underserved segments, reach out to new customers and enter entirely new markets.

In order to succeed and gain competitive advantage, an organization must achieve more than running effective marketing campaigns or operating an efficient call center. They need to take a holistic approach to CRM and put the customer at the center of their business. They need to identify sources of differentiation that are difficult to imitate and excel across and beyond customer touch points.

Hence, to achieve sustainable, profitable growth, CRM needs to encompass more than customer-facing operations alone. Entire business processes such as order to cash or customer problem resolution need to be streamlined, seamlessly connected to other critical business functions (from finance to the supply chain), and designed to meet customer expectations regarding quality, speed, convenience and reliability. Organizations need to break down the silos and redesign business processes from end to end, intertwined and coordinated across front and back offices for a common goal: to create and deliver value to the customer – and get value in return.

Top-performing organizations have realized that they need to build their businesses around the customer to ensure long-term success. They know who their most valuable customers are and understand their needs and buying habits. They target and tailor their offerings and personalize their interactions with their customers. They design and continuously improve business processes across their entire ecosystem — including suppliers and channel partners — to respond quickly to changing customer needs. They strive to become fully customer-centric, deliver superior customer value and consistently provide an exceptional customer experience across all customer touch points. And they make every effort to build long-term relationships with their customers, recognizing that keeping customers is more profitable in the long run than winning new customers over and over again. Essentially, this is what CRM is about. It’s a customer-centric business strategy – not a technology. However, IT is a mission critical element of this strategy, not just to understand each customer’s needs, but also to reshape business processes to meet customer expectations, empower employees to best serve the customer, and determine how to most efficiently and effectively deliver on those needs.

CRM Is About…
•Winning and keeping customers,
•Capitalizing on customer insight,
•Building long-term profitable relationships,
•Providing a consistent customer experience across channels,
•Delivering value to your customers,
•Achieving a sustainable competitive advantage to grow your business.

Prism's SCM (Supply Chain Management)

Supply Chain Management - SCM

Effectively manage the entire supply chain to meet and exceed customer expectations

Transform your linear supply chain into a responsive supply network, and quickly adapt to ever-changing markets. Our supply chain management software can help you synchronise your planning, distribution, transportation and logistics – for an 'always on' 24/7 operation.

Recognised by key industry analysts as one of the market-leading supply chain management (SCM) software solutions, SAP Supply Chain Management (SAP SCM) can also help you maintain your relationships with suppliers, customers and contract manufacturers – facilitating your connections and collaboration around the globe.

Develop a responsive supply network – with our supply chain management (SCM) solutions
No matter the size of your business, our supply chain management (SCM) solutions can help you build resiliency and flexibility into your supply network – for responsive planning, improved collaboration, and seamless execution.

•Respond quickly to changes in supply and demand
•Determine accurate customer delivery dates
•Optimize inventory, labor, resources, and space
•Leverage analytics to monitor and measure performance
•Develop risk avoidance and mitigation strategies
•Ensure compliance with international trade regulations

Strike the right balance between supply and demand with our SCM software

Improve global demand forecast accuracy and leverage collaborative planning processes – to consistently balance supply and demand. Our SCM software can help you quickly respond to market opportunities and supply chain disturbances, for maximized profitability and minimized costs.

• Commit to orders with full confidence and increase customer satisfaction
•Control supply chain costs and reduce inventory across your network
•Facilitate collaboration for improved visibility and decision making
•Integrate purchasing, manufacturing, and distribution
•Align data with partners to improve supply chain efficiency

Integrate end-to-end logistics and fulfillment processes with Prism's SCM software

Bottom lines look a lot better when companies effectively and efficiently source, store, move, and deliver products. Boost your profitability with integrated, single platform logistics and fulfillment software solutions from Prism's SCM.

• Reduce inventory costs and increase asset utilization
•Manage complexity through network-wide visibility
•Improve collaboration and ensure compliance
•Consistently deliver the right product to the right place at the right time

Prism's HCM (Human Capital Management)

Human Capital Management - HCM

Talent Management Solutions for Human Resources

Managing your most vital asset – your people – is a top priority, whether you have a handful of employees or run a large multinational firm. Our human capital management tools not only help automate HR processes for increased efficiency, they can also help you recruit, develop and retain the talent you need to make your business thrive.

Take advantage of advanced analytics to ensure your HR objectives are aligned with corporate strategy. Rely on our HCM software to maintain a single version of the truth, compliant with both global and local requirements.

Empower your workforce to succeed by optimizing your ERP HCM processes with Prism's ERP

Give your employees every opportunity to achieve their career goals – and your business objectives – by leveraging our Prism's ERP software to automate, streamline, and extend your ERP HCM processes.

• Automate employee administration, time management, payroll, and legal reporting processes
•Support compliance with changing global and local HR regulations
•Understand, evaluate, and measure your workforce's contributions to the bottom line
•Attract and hire the right people – and make new hires productive quickly
•Pinpoint where your talent lies and train and cultivate your workforce
•Align employee goals with your overall business objectives

Cloud Computing

Cloud Computing

Prism's cloud computing gives you the power to take your business to the next level and run better in weeks

Cloud computing changes the way you acquire and use computing resources. Whether you are considering a new implementation or extending your existing on-premise investments, Prism's cloud solutions provide you the flexibility to innovate your business while paying for only what you need. What's more, our cloud computing solutions are designed for rapid deployment so you can adapt to changing business needs and run better, faster.

•Minimise upfront capital investments and benefit from more flexible operating expenses
•Reduce costs by eliminating expensive IT infrastructure and specialised staff to deploy, operate and upgrade systems
•Accommodate business growth through scalable solutions that let you adapt quickly

Cloud solutions are tailored to your business needs – whatever they may be

Cloud solutions are cost-effective to purchase, deploy and manage – and deliver rapid time to value. These solutions can grow with your business, expand your business processes and seamlessly integrate with your existing on-premise IT investments. Better yet, they can be used with all types of mobile devices.

Application & Web Server

An application server can be either a software framework that provides a generalized approach to creating an application-server implementation, without regard to what the application functions are, or the server portion of a specific implementation instance. In either case, the server's function is dedicated to the efficient execution of procedures (programs, routines, scripts) for supporting its applied applications.

Most Application Server Frameworks contain a comprehensive service layer model. An application server acts as a set of components accessible to the software developer through an API defined by the platform itself. For Web applications, these components are usually performed in the same running environment as its Web server(s), and their main job is to support the construction of dynamic pages. However, many application servers target much more than just Web page generation: they implement services like clustering, fail-over, and load-balancing, so developers can focus on implementing the business logic.

Apache Tomcat 7.0

Introduction to Apache Tomcat 7.0 Server

Apache Tomcat (or simply Tomcat, formerly also Jakarta Tomcat) is an open source web server and servlet container developed by the Apache Software Foundation (ASF). Tomcat implements the Java Servlet and the JavaServer Pages (JSP) specifications from Sun Microsystems, and provides a "pure Java" HTTP web server environment for Java code to run.

Tomcat is an application server from the Apache Software Foundation that executes Java servlets and renders Web pages that include Java Server Page coding. Described as a "reference implementation" of the Java Servlet and the Java Server Page specifications, Tomcat is the result of an open collaboration of developers and is available from the Apache Web site in both binary and source versions. Tomcat can be used as either a standalone product with its own internal Web server or together with other Web servers, including Apache, Netscape Enterprise Server, Microsoft Internet Information Server (IIS), and Microsoft Personal Web Server. Tomcat requires a Java Runtime Enterprise Environment that conforms to JRE 1.1 or later.

"Apache Tomcat is an open source software implementation of the Java Servlet and JavaServer Pages technologies."

IBM WebSphere

Introduction to IBM WebSphere Server

IBM® WebSphere® Application Server offers options for a faster, more flexible Java application server runtime environment with enhanced reliability and resiliency. It supports single server environments and medium-sized configurations, as well as dynamic web applications requiring web tier clustering over multiple application server instances.

WebSphere Application Server helps you:

-Increase developer productivity with open standards and broad programming models, including lightweight options for web deployments.
-Deploy and manage applications and services without the constraint of time, location or device type.
-Includes the Liberty profile, which is a highly composable, dynamic application server profile.
-Enhance security and control using integrated management and administrative tools.

© Copyright 2013 Prism IT Ltd. All rights reserved.

Designed & Developed By Prism IT Ltd.